LILLYPARTNERS

Whale hunting

Not just more customers. Bigger and better ones.

Some companies don't grow by adding volume. They grow by landing a handful of accounts that change the shape of the company.

Start a conversation

What is one more of your best customers worth?

Set the dials to your own business. Nothing is sent anywhere.

$25M
6
20 years
5%
3

Assumes those accounts are about 80% of revenue. An estimate, not a forecast.

Added annual revenue $10.0M a 40% increase on where you are today
Value of one account $3.3M
Added profit $500K
Top account share 13% → 10% Concentration risk falls as you add
Revenue today
$25M After
$35M

At your current pace — 6 accounts in 20 years — three more would take about 10 years.

The engagement exists to compress that into twelve to eighteen months.

Show me how

If three accounts would change the shape of your company, you don't need a marketing plan. You need a hunt.

The crew

Whales are landed by a crew, not a rep.

THE WHALE 1 2 3 4 5 6

Many companies land a whale by accident.

We make it repeatable: a trained crew, a scored pipeline, and a process that doesn’t need you in the boat.

  1. 1 · ChiefExecutive sponsorPicks the target. Clears the path.
  2. 2 · CoachPursuit coachHolds nerve and cadence over a long hunt.
  3. 3 · ScoutsResearch & signalsFind the whale. Read the buying window.
  4. 4 · CaptainPursuit leadOwns the plan, the gates and the calendar.
  5. 5 · OarsmenDelivery teamEstimating, ops, finance. Prove you can carry it.
  6. 6 · HarpoonerCloserThe one relationship that lands it.

Which three accounts would change your company?

Thirty minutes. Bring the names you already have in mind. We'll tell you whether a hunt is the answer or your problem is somewhere else.

adam@lillypartners.ai